Our story
The legend from Greek mythology
Greek mythology tells of Midas, the king who turned everything he touched into gold.
At first he saw it as a treasure, but soon, after he embraced his beloved daughter and turned her too into a golden statue, he understood that true wealth is a loving touch.
His story reminds us that the value of a thing is set not only by what it is made of, but also by the feeling and meaning we give it. And sometimes it is a small moment or a simple gesture that becomes the most precious of all.
How our Midas came to be
Midas Chocolate was born from that belief. We love being the ones you choose to bring joy to the people you love, or to anyone else. Every praline, box and pairing of flavours is made with thought, care and love for the small details, to turn a gift into a personal, meaningful experience.